Creating Independence

By Barbara Seale
Direct Selling News, September 2010

If the history of financial services direct seller Primerica were captured in a book, its latest chapter would have opened on April 1. For Primerica, that wasn't April Fools' Day. It was Independence Day – the day of its initial public offering (IPO), one of the most successful Wall Street has ever seen.

It also gave Primerica an opportunity to create a case study in how a top-tier direct seller creates a once-in-a-lifetime special event that celebrates both the company and its salesforce. Continue reading the rest of the Primerica Direct Selling News article.