Primerica Completes National Ethics Qualification

Press Release, March 25, 2010

“New economic frontiers require evolving ethical practices” says President of Primerica Life

IMSA congratulates the following Primerica companies for completing the rigorous review of their marketing, sales and compliance practices required every three years to qualify for renewed IMSA membership:

  • Primerica Life Insurance Company
  • National Benefit Life Insurance Company

“Market conduct challenges continue to evolve in the marketplace, involving social media, licensing issues, among others.” said Jeffrey S. Fendler, President of Primerica Life. “Primerica is proud to have once again attained IMSA qualification, and to be qualified by an organization that promotes the application of the highest ethics.”

“Our IMSA qualification shows our clients National Benefit's commitment to integrity,” said Raul Rivera, President & CEO of National Benefit Life.

“Achieving IMSA qualification is a tangible demonstration of a company's ongoing commitment to high standards of ethical market conduct and fair and honest service to customers,” said IMSA President & CEO Brian Atchinson. “We applaud Primerica on its dedication to exemplary business practices,” said Atchinson.

About Primerica
Primerica, headquartered in Duluth, GA, is a leading distributor of financial products to middle income households in North America with approximately 100,000 licensed representatives. Primerica offers its clients term life insurance, mutual funds, variable annuities and other financial products. Primerica insures 4.3 million lives and more than two million clients maintain investment accounts with the company. Primerica's mission is to serve middle income families by helping them make informed financial decisions and providing them with the strategies and means to gain financial independence.

About IMSA
IMSA is the premier standards-setting and compliance solutions organization for the life insurance, annuity and long-term care insurance marketplace for individually sold products. Qualified companies commit to maintaining high ethical market conduct standards and to being fair, honest, and open in the way they advertise, sell and service their products. For more information and a list of IMSA-qualified companies, visit