Primerica Selects Roambi Analytics To Boost Sales For Mobile Workforce

Business Wire

MeLLmo Inc, provider of innovative mobile applications that allow users to view and interact with critical business information on-the-go, and Primerica (NYSE:PRI), a leading life insurance and financial service provider, today announced that Primerica has selected Roambi Analytics for smart, timely, efficient decision-making.

After evaluation of other mobile BI applications by Primerica, a leading provider of family life insurance that distributes products and services through a sales force of independent contractors, has selected Roambi Analytics to support these field representatives. Primerica's use of Roambi Analytics further demonstrates the company's commitment to continually providing its representatives with innovative technology services that increase productivity and facilitates sales success. With the addition of Roambi Analytics to Primerica Online, a service that provides a variety of technology solutions and information, Primerica representatives now receive their regular IBM Cognos business reports through an intuitive, engaging interface for quick, actionable mobile access. The project implementation team, comprised of Kim Geiger, Laura Melnick and Darrell Weiss, continually works with the sales force to make sure they have the Roambi visualizations and files they need to do their job.

"In keeping with the Primerica commitment to provide the best innovative mobile technology, we're thrilled to offer Roambi Analytics so our team of sales force leaders can track everything from prospective leads to production standings anytime anywhere," said Mike Adams, Executive Vice President at Primerica. "Roambi Analytics gives our representatives more time to focus on their success, and we look forward to implementing the upcoming Roambi Flow into our operations soon."

"We saw the opportunity to build robust Roambi applications using the capabilities of both Roambi Analytics and IBM Cognos BI," said David Wade, Chief Information Officer at Primerica. "Since implementing Roambi Analytics, our IT department is able to keep our representatives connected to the business whenever they need to be."

Designed for companies of all sizes, the award-winning Roambi Analytics transforms business reports and data into immersive mobile analytics, instantly delivered to any iPhone or iPad. Roambi's interactive and engaging user experience lets "always-on" professionals easily access and analyze up-to-the-minute company information – enabling smart, collaborative decision-making from anywhere at any time. Roambi Flow, MeLLmo's latest offering, is a new publishing platform that moves beyond business intelligence to enable any executive or worker to create and share all types of information and intelligence via an intuitive, digital magazine-like report or publication — securely delivered to any iPad.

"Primerica is at the forefront of innovative financial and insurance services, empowering their sales force with critical information and data access. Roambi helps ensure their representatives have up-to-the-minute production and sales information at their fingertips," said Santiago Becerra, chairman and co-founder of MeLLmo Inc. "Primerica's BI systems are critical to their field representatives, and Roambi delivers their data in a format that helps facilitate more effective decision making. Roambi Analytics makes the data both easy to understand and engaging to interact with."

In addition to Primerica, the worldwide MeLLmo customer base of Fortune 500 companies and SMBs includes customers across a wide-range of industries, including industrial defense solution provider Day & Zimmerman, silicon-based materials provider Dow Corning and multinational pharmaceutical leader Novartis.

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About MeLLmo
MeLLmo, Inc. is reinventing the mobile business application to improve the productivity and decision-making of on-the-go, always-on workers. The company's flagship product, Roambi Analytics, is a mobile business intelligence solution that makes company reports and data quick to access and easy to interact with, via immersive dashboard-style analytics on any iPhone or iPad. MeLLmo's latest offering, Roambi Flow, allows people to tell the story behind their mobile analytics on any iPad through engaging magazine-style reports and publications built with a simple point and click publisher tool. Headquartered in San Diego, CA, MeLLmo has offices and resellers around the globe, and a worldwide customer base of Fortune 500 companies and SMBs across a diverse range of industries including: telecommunications, biotechnology, pharmaceuticals, consumer technology, packaged goods and others. For more information about MeLLmo or Roambi, visit

About Primerica
Primerica, Inc. (NYSE:PRI), headquartered in Duluth, GA, is a leading distributor of financial products to middle-income families in North America. Primerica representatives assist clients in meeting their needs for term life insurance, mutual funds, loans and other financial products. In addition, Primerica provides an entrepreneurial full or part-time business opportunity for individuals seeking to earn income by distributing our financial products. Primerica insures approximately 4.3 million lives and more than 2 million clients maintain investment accounts with the company.