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Primerica Wins Sixth Consecutive Dalbar Award

Press Release, February 24, 2008

In January 2009, Dalbar, Inc. gave Primerica the Dalbar Service Award for exemplary customer service to its mutual funds clients – for the sixth year in a row.

Greg Pitts, Primerica Executive Vice President, said customer service has been a top priority for years. “When John Addison and Rick Williams became co-CEOs in 1999, a key priority was to improve the service to our sales force in the securities area. We made a multi-million dollar investment in technology and processing which, combined with our extremely talented Home Office team, created a superior service model.”

Primerica Shareholder Services (PSS), with its partner PNCGIS, helps Primerica continue to do what’s right for families by providing great service to shareholders. Dalbar, Inc. is a client service rating company that works to make customer satisfaction and quality a top priority in the financial services industry.