Board of Directors of Primerica, Inc. Declares $0.05 Quarterly Dividend

Press Release, May 16, 2012

Quarterly Dividend Increased from $0.03 Paid in the Prior Quarter

The Board of Directors of Primerica, Inc. (NYSE:PRI), the largest independent financial services marketing company in North America, approved payment of a quarterly dividend of $0.05 for the first quarter of 2012. The dividend will be payable on June 8, 2012, to stockholders of record as of May 29, 2012.

Primerica, Inc., headquartered in Duluth, GA, is a leading distributor of financial products to middle-income families in North America. Primerica representatives educate their Main Street clients about how to better prepare for a more secure financial future by assessing their needs and providing appropriate solutions through term life insurance, which we underwrite, and mutual funds, annuities and other financial products, which we distribute primarily on behalf of third parties. In addition, Primerica provides an entrepreneurial full or part-time business opportunity for individuals seeking to earn income by distributing the company's financial products. We insure more than 4.3 million lives and approximately 2 million clients maintain investment accounts with us. Primerica is a member of the Russell 2000 stock index and is traded on The New York Stock Exchange under the symbol "PRI". 12PFS263